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Global Financial Markets Intelligence

Global Financial Markets Intelligence

Structured Data: Driving sharing, interoperability and AI on the web

Establish the findamentals to allow your firm to benefit from adopting AI and associated technologies

17-18 Sep 2018
London, United Kingdom

Why You Should Attend

Structured Data: Driving sharing, interoperability and AI on the web

About the course:

‘Garbage in garbage out ‘ - an old computing adage is equally, if not more, relevant to AI and associated emerging modern technologies.  If you are looking to share information about your resources, products, and services with your prospects and clients or; feed your processes from disparate internal sources or; set your internal data in the context of the rest of the world, all without it morphing into data garbage - Structure is needed.


This course, starting from basic history and principles, will give you insight and understanding backed by real-world examples from the web, that will equip you with the ability to apply these techniques to your specific use cases on the web, in the enterprise, and those that bridge both. It is not a data processing, analytics, or AI course. It does however provide the foundations for those technologies to realise their potential by working from Structured Data.

About your expert trainer:

An independent innovative thought leader, evangelist and consultant for Linked, Open, Structured and Actionable Data, Schema.org and its pragmatic application to the real world on the web and in the enterprise.
Clients include:

  • Google - Schema.org Project Support and Site Development
  • Europeana - Schema.org Consultancy
  • National Library Board Singapore - Bibframe, Schema.org, Linked Data Training & Consultancy
  • FIBO Schema.org Working Group - Financial Extensions for Schema.org
  • Stanford University Law - Making public legal services discoverable

A speaker with a global reputation for insightful, thought provoking yet understandable, and entertaining keynote sessions at major Data, Web, SEO, Semantic Web, and library focused conferences and events. Through these scene-setting presentations, workshops, and facilitated groups, Richard influences the thinking and debate around these general technologies and their applicability to individual sectors and organisations.

Active member of W3C Community Groups:

  • Schema Bib Extend (Chair) - Schema.org bibliographic data
  • Schema Architypes (Chair) - Schema.org for archives
  • Tourism Structured Web Data - Schema.org for tourism
  • Financial Industry Business Ontology - Schema.org for FIBO
  • Educational and Occupational Credentials in Schema.org

He is at the heart of the development of the Schema.org data vocabulary that is driving the massive growth in structured data sharing on the web that underpins significant advances by Search Engines such as Voice Search, Semantic Search, & Knowledge Graphs.

Through his interaction with individual organisations he brings this broad understanding of data on the wider web, and how it relates to the enterprise, to help set strategic direction; spread awareness of potential benefits across the organisation; consultation on applicability for individual products; and working with individual teams on training, development, delivery and market messages.

Pre-course questionnaire:

A detailed questionnaire will be sent to all course participants to establish exactly where the group training needs lie. The completed forms will beanalysedby the course leader/trainer and followed by telephone if further clarification is required. As a result we can guarantee that the course is pitched at exactly the right level and that the issues that you regard as relevant are addressed. The course material will reflect these issues and will enable you to digest the subject matter after the event in your own time.

Who should attend?

Although the core subject of Structured Data is technical in nature, this course aims to impart its principles as much as practice. Therefore, this course is applicable for decision makers and IT practitioners alike.  It is as relevant for IT generalists, who often are the source for Structured Data, as it is to AI, and other specialists, who will benefit from consuming it. If you know what data is and are happy to view the HTML source of a web page, this course suitable for you:

  • AI specialists
  • Data analysts
  • Web Developers
  • SEO Teams
  • IT Technical Managers
  • IT/Web/Information Strategists

Key Topics

  • Gain an understanding of Structured Data its history and principles.
  • Learn from established practice on the web that feed Structured Data to and for the search engines.
  • Ability to recognise web patterns in the enterprise that can benefit from applying web and
  • Gain an understanding of how publicly available data can supplement and magnify the value of internal data
  • Understand how internal data can be selectively shared as Structured Data to increase the discoverability

  • Why Choose GFMI marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Gareth Banks

    101 Finsbury Pavement
    London EC2A 1RS

    +44 (0) 20 3002 3400
    Fax: +44 (0) 20 3002 3016
    Email: garethb@marcusevansuk.com