E:\marcusevansassets\Doc\Events\ Global Financial Markets Intelligence conferences | Customer Insight and Analytics for Financial Institutions

Global Financial Markets Intelligence

Global Financial Markets Intelligence

Customer Insight and Analytics for Financial Institutions

Creating actionable customer insights and analytics to drive the business in the post-GDPR environment

Dates to be confirmed
London, United Kingdom

Conference Workshop

Workshop Title: The future of analytics and insight to create actionable insights and drive the business

Workshop Moderator: Herman Huizinga, Principal Consultant
Company: BI

Why You Should Attend

Customer Insight and Analytics for Financial Institutions

This marcus evans conference will enable institutions to better understand and use their customer data to create actionable insights. They will learn best practices to ensure they incorporate their insights effectively into the business and company culture, while quantifying the value and return on interest it brings to the business. They will understand the impact of GDPR and Open Banking on the insights and analytics space while increasing the efficiency of their process to gain an overarching view of the customer journey and offer more targeted offerings to them in the increasingly competitive market.

Banks have always had a large amount of customer data, however, traditionally they have not realised the potential of the data and it has been left alone. But with the increased digitalisation of the industry, and the increased number of Fintech and challenger firms in the space, it has become even more important for institutions to understand their customers and create targeted products to meet their needs. In particular, as further regulations are introduced, such as PSDII and Open Banking, forcing banks to share this valuable data with other financial firms, banks need to maximise the effectiveness of their customer insight and analytics to best understand their customers and create actionable insights to drive the business forward.

Key Topics

  • Create actionable insights to best target clients and bring value to the business
  • Evaluate the impact of GDPR on insight and analytics to best ensure compliance
  • Understand privacy and consent issues surrounding the use of customer data for insight
  • Optimise data aggregation and cleaning strategies to ensure accurate analytics and insight
  • Leverage customer data to optimise business strategies and demonstrate the value of insight to the business
  • Previous Attendees Include

    Addiko Bank
    Ageas SA
    Arion Banki
    Banque Pictet & Cie SA
    BNP Paribas Fortis
    BNY Mellon
    CaixaBank S.A.
    Citi Group
    Compact Solutions
    DAMA International
    Danske Bank
    Data Protection Commissioner
    Direct Line Group
    Erste Bank
    Euroclear SA/NV
    European Data Protection Supervisor
    ING Belgium
    JP Morgan AM
    Lloyds Banking Group
    London South Bank
    MKB Bank
    OP Cooperative
    OP Financial Group
    Resurs Bank

    Why Choose GFMI marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Practical Insights From

    Maciej Partyka
    Head of Global Customer Insights

    Viera Kovalova
    Head of Customer Insight Department

    Petr Ptacnik
    CRM Manager, Head of Data Analytics
    MONETA Money Bank

    Matilde Fogh Kirkegaard
    Head of Customer Behaviour Insights

    Maria Requeman Fontecha
    Head of Data Science and Innovation
    Credit Suisse

    Dhesen Ramsamy
    Head of Customer Experience, Insights, CRM and Loyalty
    Former Tyme Digital/Commonwealth Bank

    Click Here For Full Agenda

    Voice of Our Customers
    • “Good event with very interesting speakers, also a very good networking opportunity” Bank of Ireland
    • “Interesting to share practices with the other participants” Credit Agricole
    • “I enjoyed the diversity of the attendees” Nedbank
    • “A very good seminar. Good and Interesting speakers. Also super dialogues with participants and roundtables” Nordea Bank
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Constandinos Vinall

    marcus evans (Europe) Ltd
    PO Box 24797
    1304 Nicosia, Cyprus

    +357 22849 380
    Fax: +357 22849 394
    Email: constandinosv@marcusevanscy.com